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The HealthYes! Newsletter
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| Executive Team |
| About Us |
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| HealthYes! is led by a talented team of executives. Meet our senior leadership team: |
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Dale W. Wood, President
Dale W. Wood co-founded HealthYes!™ with Craig S. Lindley in April 2007 in Cleveland, Ohio. Prior to starting the company,
Dale amassed a wealth of professional and executive experience. From managing a sales group for Romac International to
serving as a marketing coordinator for Texas Industries, Dale has always been focused on connecting with the customer.
Ultimately, managing operations for an international call-center led to several successful entrepreneurial ventures and an
executive position with a multi-national organization spanning the Atlantic. A native Texan, he happily returned to the
Lone Star State when he and co-founder Craig Lindley moved HealthYes! from Ohio to Austin, Texas.
More...
Dale earned a Bachelor of Business Administration in Marketing & Management from Texas A&M University, and a Masters in
Business Administration from Southern Methodist University, with an emphasis in International Business.
He has always had a particular passion for serving as a consultant to startup companies, mentoring entrepreneurs and
teaching gifted businesspeople to step outside their 9-to-5 jobs.
Dale’s motivations for starting HealthYes! include having two family members pass away within one-year’s time, seeing an
opportunity that was not being serviced properly, and having the opportunity to work with a team of life-long friends.
He has known Medical Director Dr. Charles Burch for more than 25 years, Director of Operations Aimee Whitfill for more
than 15 years, and Co-Founder and Vice President Craig Lindley for more than 10 years.
An avid scuba diver, snow skier, water skier, and traveler, he enjoys spending time with friends, family and his lovely
wife Allison. When not in Austin, he will likely be found with his wife in the Caribbean, Central or South America enjoying
life outside normality.
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Craig S. Lindley, Vice President
Craig Lindley co-founded HealthYes!™ with Dale Wood in April of 2007 in Cleveland, Ohio. As Co-Founder and Vice President,
Craig brings a unique blend of eleven years of business development, marketing, and process improvement experience to the
company. Prior to founding HealthYes!, Craig held various positions, including Area Development Manager with First Magnus
Financial Corp and Account Executive with Romac International. Additional experience in real-estate development, project
management, and web-based marketing strategies taught Craig to think big and execute at the ground level. He has a Bachelor
of Science in Supply Chain Management and Process Improvement from Arizona State University.
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With a family history of heart disease and diabetes, and personal battles with melanoma skin cancer and high-cholesterol,
Craig is passionate about the services offered by HealthYes! and actively carries forth the message of proactive personal
wellness. “I believe we all have a point in our lives when we truly recognize our own mortality. It is often at this
point that we reassess our values and beliefs, our lifestyle, and our impact on society at large. For me, this was the
basis for founding HealthYes! The positive impact we have on people’s lives gives me unparalleled personal reward.”
Craig’s current goals for HealthYes! include continuing to revolutionize the health screening industry by giving more
people access to the highest quality screenings available and continuing to create awareness about vascular disease
through free educational workshops. Above all, he is dedicated to helping people understand the benefits of taking a
proactive approach to their health.
In his free time, Craig enjoys spending time with his wife Allison (a broadcast news anchor) and their chocolate lab Tico.
Always up for a new adventure, he enjoys most things outdoors and his latest list of activities includes hiking, skiing,
biking, jogging, and traveling. On the to-do list: kayaking, learning to fly, and developing his Spanish skills.
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Aimee E. Whitfill, Director of Operations
Aimee Whitfill joined the HealthYes!™ team as Director of Operations in September 2007. Doing so offered her a unique
opportunity to merge her experience in systems engineering with her solid foundation in health and wellness.
Aimee received a Bachelor of Science in BioMedical Science from Texas A&M University in 1991. Upon graduation, she moved
to Dallas, Texas and began studying nutrition. She soon became a board-certified Clinical Nutritionist and spent several
years in a group private practice, which focused on nutritional support for individuals with severe illness.
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In 2000, Aimee moved back to the Bryan/College Station area with her family and began work with The Family Practice Residency
Program of the Brazos Valley. She worked for Nancy Dickey, M.D., former president of the AMA, overseeing implementation of the
Electronic Medical Record, which was the cutting edge technology in the field of medicine at that time.
In her free time, Aimee enjoys a healthy and active lifestyle, supporting health and wellness wherever possible. In addition
to participating in the Susan G. Komen 5K Race for the Cure with other HealthYes! team members, she enjoys scuba diving,
organized weight training, and all kinds of water sports.
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Matthew Frohman, Director of Technology
Matthew graduated from Baylor University with a Bachelor of Science degree in Computer Science and has more than 20 years of
experience in application and Web development. He spent 11 years at DSC Communications in Plano, TX, developing wired and
wireless telcom applications for global long distance providers located in many countries, including the U.S. (MCI, Sprint,
Bell South), Australia (Telstra, Optus), Germany (Otelo), France (Alcatel), and others.
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While at DSC, he became very interested in the technology of the Internet. “In the early 90's, the Web was a mix of search
technologies (gopher, nntp, archie, etc.) that few people understood or utilized. When the NCSA Mosaic browser was released
in 1993, the Internet exploded.” Matthew saw an opportunity to apply his problem solving skills and started his own business
developing technologies that made Web sites smarter and more efficient.
In 1999, Matthew helped found Sorcity.com, an Internet hosted, business-to-business procurement company. Serving as its
Director of Technology with a belief that “nothing is impossible”, Sorcity grew from an idea into a company with over
600,000 suppliers that has saved its clients millions of dollars. During his tenure at Sorcity, his main focus was to give
Sorcity a competitive market advantage by using technology to maximize employee productivity, as well as provide clients
with invaluable tools that help reduce their corporate expenses. As a new member of the HealthYes! family, Matthew is
applying those same strategies to make HealthYes! a premier health screening provider.
When Matthew is not working, he enjoys sporting activities including soccer, tennis, racquetball, and biking. When he finds
time, he also enjoys traveling the world and looks forward to a lifetime of global adventures.
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